The Mills Media TV team has completed a new film for Wirral Council highlighting how there’s to be no more ‘mucking around’ when it comes to enforcing legislation about dog fouling.
The short yet quirky production is part of a new campaign to tackle the issues of dog fouling and is clearly aimed at those who do not pick up after their pet.
Cllr Bernie Mooney, Wirral Council Cabinet member for Environment, said:
“As the recent public survey confirmed, environmental issues such as dog fouling remain the number one priority that residents want us to tackle.”
The Mills Media crew has filmed all manner of dog ‘business’ over the past few weeks and where fake dog poop was called for, we even made our own!
The majority of dog owners ‘do the right thing’ but for those that don’t, the Council’s marketing team is spreading awareness through Facebook, Twitter and YouTube about new enforcement officers and the £50 fixed penalty notices they’ll be issuing.
The promo also looks at how footballers, mums with prams, joggers and public gardeners face the horrible prospect of coming into contact with dog muck either on their trainers, wheels, clothes and even hands (quite gross)!
Cllr Mooney adds:
“It is a simple message and one which every dog owner really should be aware of by now – bag it and bin it. It might not be the most pleasant thing to have to do, but it’s the right and responsible thing to do.”
The project was shot by our production crew across the borough and has been voiced by local TV actor Roy Brandon to appeal to the regional audience.
We also provided photography for publicity shots and news releases over the coming months.
This latest collaboration with Wirral Council follows our recent cinema ad promoting Foster Carers and documentary highlighting the Troubled Families initiative. ‘No More Mucking Around’ was certainly a unique project for the team (at times nose pegs were in order!) and it’s another great campaign that we’re very proud to be part of.