To celebrate the event, lotteries.com kept charity and fun at the heart of what they do by throwing a huge party with free lottery giveaways and prizes galore.
We sent out several of our production units to capture the week long run up to the big day in conjunction with Radio City and the Liverpool Echo.
Filming began bright and early on March 17th with Radio City 2’s live Breakfast Show at O’Neill’s Bar.
The Irish breakfasts and pints of Guinness got the party started and a very unique boxing event between DJ’s Rossie and Simmo raised over £1,000 for the Cash For Kids charity, kindly donated by lotteries.com.
Although the heavens opened during the mile-long St Patrick’s parade through the city centre, spirits never dampened and our crews enjoyed covering the event as much as the participants!
And as evening fell, Liverpool (surely the English capital of Ireland) was lit up in green. We took to several locations across the city to film and photograph the end of a great day. From boxing DJ’s to leprechauns and a Mrs Brown in-between… lotteries.com raised the bar this year and all in the name of a good cause!